How To Use Your Logo To Amplify Your Brand Identity?

Regardless of the niche your business belongs to, it is absolutely a must that you develop a strong brand image. This is a long term process and involves many things; there is simply no shortcut way for this! Before you start focusing on promotional activities, zeroing in on marketing strategies, and utilizing social media channels, you need to ensure you have an outstanding company logo design for this purpose.

First off then, you've got to get it designed. You can refer to a professional graphic designer for this purpose, or you could use LogoDesignGuru.com. Once your company logo is designed, now it's time to use it to amplify your brand. There are several ways that you can go about this to strengthen your brand image. While it would be easy to use your logo up front as in website, office door, or store signboard, there are other creative ways that you might want to explore.

Where to Use Your Logo Design

The brand logo can be used in many places and on many objects to develop a strong brand image for your business. These include:

Apparel

Your brand logo can be used in uniforms or accessories (caps, headbands, safety jackets, helmet) for your company workforce to wear such as delivery person, technician, marketing, or sales team etc. Wherever your workforce come into contact with the public, they'll be representing the brand and help in brand recall. For this though you'll need to have a very strong brand culture so that it help make an impression.

Storefront

The best way to use your logo if you're in the retail business is to use its colors to create a theme for your shop or display center. Buntings on roofs, entrance, signboard, coasters or napkins etc. are good ways to display your banner and give a little something when they walk away from your store.

Merchandise

As mentioned before giving out freebies can help amplify your brand. You may want to give away promotional freebies to target customers at trade fairs, conferences or meet-up events. These can include accessories like cap, attire, mugs and pens, etc. The logo of your company should be printed clearly with contact information displayed along with it.

Banner

One of the most important attention-grabbing material in marketing are banners whether they are for online websites or on the street or outside stores and shopping malls.

For digital banners, consider animated banners where your logo is not the main focus but it should be on one of the frames visibly displayed with clear call-to-action.

For offline banners like street banners, standees or billboards, the image used should be clear and attention grabbing but just as big should be your logo on clean, black, white or some solid color.

Merchandise

As mentioned before giving out freebies can help amplify your brand. You may want to give away promotional freebies to target customers at trade fairs, conferences or meet-up events. These can include accessories like cap, attire, mugs and pens, etc. The logo of your company should be printed clearly with contact information displayed along with it.

Website Design

In a world where you eat and breathe digital, you can't go without having website, that too should have a logo, as that is the first sign of professionalism. It should be visibly placed on the left or at center of the top most navigation bar. Create a favicon out of your logo and add it to your website code so it is visible on the browser tab, displaying to users whenever they're browsing through your website or saving it as a bookmark.

Social Media

This goes without saying. Social media is the single most powerful channel where you can amplify your brand identity manifolds with less cost. There are numerous channels and ways where you can get your logo listed. Use it in social network profile image, social cover design, create group and add it there, use your logo in all images posted by your page etc. You can also get your logo animated and submit it to design websites like Behance, Deviant Art or similar websites. The idea is to spread the word about your brand through your logo as far and wide as possible.

Remember, you don't have to restrict yourself to traditional ways of amplifying your brand with your company logo. For example, have you considered using your logo as a marketing tool to hook customers? If your brand has a tagline, or uses a symbol that is funny or interesting, use it to make target buyers curious and interested to find out more about the brand. This can be effective when your company is about to start operating in a new market or it is being launched. Using just the logo with a tagline in a teaser campaign can be a great weapon to grab the attention of potential customers. This can be done in social media platforms, TV ads and even big printed banners. Once the teaser campaigns succeed in attracting interest and curiosity - you can deploy full fledge marketing ad campaigns.

Using the logo to transcend distance

Sometimes, using a brand logo on freebies given away at promotional events can help your brand reach out to potential customers and brand loyalists to think about your brand even when you don't have market reach. While the web is there, you can also use the logo embossed and printing on small gift items given as freebies during public events, conferences or giveaways. These items can serve the purpose of advertising very well. The effect can be far reaching at a nominal cost. The items can include pens, hats, small bags, tote bags, mugs and tees etc. What this does is, it helps penetrate the market and test the water for the company, before the official launch of your company.

Breaking cultural barriers

Ever thought of a logo breaking cultural barriers? If big brands like Coca Cola, Starbucks, Pepsi, McDonald's can do it so you can. If you're thinking of expanding your business to new territories where language is a barrier like say Spain, Brazil or China, then the first thing that you need to do is make your brand speak the language. Consider redesigning your logo using the local language to appeal to your target customers.

Where it all leads to?

So, the bottom line is you have to utilize the company logo design in every possible way to help customers relate to the brand easily. From printed merchandise to freebies and web based platforms, the logo should be used everywhere to represent your brand and it would act as a powerful means for promotion and advertising too.