Are you a web developer? Web development is a very special skill set that requires a lot of knowledge of coding. You probably work with web designers, taking their ideas and figuring out how to make them real.
But if you've ever thought about adding design skills to your web development portfolio, learning the basics of web design is a good place to start.
What differentiates these areas from each other? How can you pick up the skills needed in order to do both, and why might you want to do that? Read on — this article is going to discuss all of that and more.
If you're skilled in the area of web development, you probably know a lot about the ins and outs of creating and coding content for the internet. A web developer has their own aspects of design, mostly centered around the actual execution of the initial design. A web developer's role involves taking an idea and making it a reality — or, at least, as much of a reality as anything else on the internet.
With the advent of immersive, responsive design, a developer's skill set may get more and more complicated. Coding and programming may seem complicated enough as it is, without all of the things that designers ask for to be included in the end result. After all, as developer N. J. Rubenking says,
In a nutshell, if you're a developer who is looking into adding design to your skill set, it probably isn't in order to make things less complicated.
A developer follows an outline and makes things happen in reality, but the designer is in charge of making sure that the design actually speaks to the audience.
So where to web development and design come together? The goal for each is the same: to create a user-friendly website experience that accomplishes the goal it sets out to accomplish. Good news for web developers who want to learn design, right? After all, why do one when you can do both?
Well, there could be a couple of reasons, honestly. Time, a strong interest, or even intimidation all play a factor in holding off on learning any new skill set. We're going to take a look at one particular difference in design versus development that may have scared more than a few developers off over the years.
Maybe you've been holding back on jumping in and learning web design. There could be a few reasons for this, but one of the big ones is that design is all about the creative. If you're comfortable with setting code but you don't necessarily have a lot of experience with palettes, shapes, or font choices, this may be a big jump for you.
The article Creativity and the Design Process notes,
Creativity is a quality that is highly valued, but not always well understood. Those who have studied and written about it stress the importance of a kind of flexibility of mind.
You may not naturally have a super flexible mind, and that's okay! People are built different ways, and what makes you tick may not work for someone else, and vice versa. But if you want to learn new skills, then getting out of your comfort zone is vital.
It can be a little intimidating, and a little uncomfortable to begin with. But thinking outside the box is what it's all about! Rest assured, even if your inclination is not toward graphic design or the creative side of things, these are skills that can be learned, and there are plenty of tutorials and tools out there to help you along as you dip your toes in the deep waters of web design.
Good design is all about effective communication. Beyond all the pure aesthetics of design, there is the ability to communicate the message you want your audience to receive; and even beyond that, the ability to communicate with your audience yourself.
Designer Victor Papanek, in his book Design For The Real World, said,
So designers have to be a little more in touch with their own awareness of what they are presenting to their audience, be they clients, customers, or consumers of another sort. This comes through in the creative choices that you make, and your awareness of how your audience will relate.
A good starting point is to begin to notice what aspects you personally appreciate about different designs. If you work with clients as a developer already, think about what you've coded or programmed that works well — and what doesn't work so well. Consider the aesthetics and what appeals to you, and why that might be so.
Each piece of coding always has a reason for existing: to make the end result complete. Each piece of design also has a reason for existing, but sometimes the reasons are a bit more complicated to pin down. For example, the reason why a particular icon works better in blue than in brown may seem like it's up to chance, or at least the whim of the designer.
But that's only partially true.
The psychology of color plays a large role in choosing a palette, as do aesthetics and connotations. For similar reasons, if you're designing a company website, you probably wouldn't choose to have all your content show up in comic sans. (At least — you shouldn't.)
There is such a thing as being tone deaf in design, and that may be a concern for you. But, again, that's where all the resources, tools, and tutorials come in: teaching you to be the best designer you can be, no matter what skill level you are at.
famous furniture designer Charles Eames once said, "Design is a plan for arranging elements in such a way as best to accomplish a particular purpose." Though he wasn't exactly an expert in web development or design (he died in 1978, a little too early for getting involved in the internet explosion), the inspirational aspect of the quote holds true for whatever area of design you get involved in. Skillcrush.com says,
Eames knew what kind of physical and aesthetic experience he wanted his users to have, and then created it. In the digital design world of today, the same tenets still hold true.
So let's get down to the nitty gritty, shall we?
Web designers turn to a plethora of tools in order to get their job done. The best place to start? With a pencil and paper.
As designer Jonathan Barnbrook said in his book Typography,
You have to have the idea before you can go to the computer or your work will lack authority. The way I do that is with a pencil, paper and stupid little drawings.
So don't be afraid to break out the old fashioned tools and do a few stupid little drawings of your own. It will go a long way to helping you discover what works and what really, really doesn't.
Here are a few sites and articles that can help you keep the needs of design straight: the things that need to be included in any successful web design.
Once you've got your basic layout in place, and you're ready to get started on the execution part of it — making it a little more real, and getting a little closer to the development aspect that you're already familiar with — it may be time to turn to some of the programs and tools that designers frequently use. You may already have some experience with one or two — or all — of these in other aspects, but we've included some links to tutorials that are website specific.
And when it comes to the creative part of it, it might take a little retraining of your brain before you can reach your full potential. Here are a few different blog articles that cover developing creativity for those who may not come by it naturally. The tips don't all necessarily apply to design, but if you're planning on starting to live a more creative life in general and you're not sure how to start, they can definitely come in handy.
And while we're at it, if you're still in the process of figuring out whether design or development is right for you, here are a few resources for designers who want to check out web development and learn some new skills in that area.
So far we've covered why you might want to learn design if you're already a developer, what the differences between design and development are, why it might be intimidating for you, some basic things to remember to include in your design, and some tools to help you start putting things together.
Feeling overwhelmed yet?
Don't despair! Focusing on one thing at a time can help you put your continuing education all in the requisite slots inside your brain. The great news is, there are tons of easy to follow tutorials on any given aspect of design. We've mentioned Lynda.com as a great resource with courses for a wide range of interests, and here are a few more design aspect specific tutorials.
They cover the following
Color is going to — well — color a lot of how people process and react to your design. There are a number of reasons for this, and ways to game the system, so to speak, by learning what appeals to your audience and what will attract the eye and demand attention. There are entire courses centered around the psychology of color, so don't expect to learn it all in one afternoon. Again, turning to what attracts you and analyzing why can give you a good basis.
For learning about the psychology of color and the importance of palettes in design:
Figuring out your perfect font can take a while, simply because there are so many out there. There are a lot of hidden details that play into your decision: certain fonts give certain feelings and tones to content. (As mentioned previously, Comic Sans is generally a no-no.)
Here are a few tutorials on font choices, why they're important, what they evoke, and how to make sure they're legible:
Graphics are a pretty basic piece of your overall design, and you might be surprised at what goes into designing and choosing them. Logos are a good place to start, since they provide a "face" for the company (or service or website or organization) that you are designing for. Most logo designers start with a handful of scribbles, trying to figure out what works, before they move onto putting it into digital format.
Logo designs also relate to the overall branding of your design. Especially when creating a website for a business, it's important to make sure that the design flows with the aesthetic of the business. The logo will likely be repeated several times, and aspects of it may need to be incorporated in different areas to ensure that it gets noticed and remembered.
It's more than just the logo, of course. There are going to be numerous pieces of graphic design that will demand your attention as you're putting your web design together, including everything from linking buttons to the basic shapes that make up the aspects of your layout.
Some tutorials covering the importance of logos and graphics, how to develop them, and working with them solo or in layers and groups:
I don't know if you realized this, but your writing skills are going to need a few tweaks, too.
When creating your overall design, you should have a goal in mind. Well, writing the content for the site gives you your best chance to put that goal into actual words. Yes, design is all about communication, with words or without — but when you try to start writing the actual content, it can suddenly get very overwhelming. There's nothing quite like the pressure of an entirely blank page.
Well, don't despair! Just like any of the other skills you've been reading about, content writing has tutorials and how-tos too.
Some looks at conveying your message to the audience by choosing the right words for your content:
You probably want to branch out, since you're taking the time to learn new skills — but having a few specialized areas of design is never a bad idea. Industry specific design involves knowing the standards within that industry, knowing what you're going to be working with, what your client is going to be looking for, and how best to go about designing it.
Think something along the lines of working with doctor's offices or health clinics: many of those sites have many design aspects in common, because they are there for the same basic purpose. So specializing in that industry gives you a shorthand, so to speak, for what needs to be done.
In this case, the best place to start looking for what you need to develop your specialized knowledge is, again, taking a look at what the standards actually are. Check out the sites for your local doctors (or lawyers, or cool sock developers, or whatever you're interested in) and analyze what they involve, or what they have in common. How they have designed their landing pages for conversion; find out their e-commerce vantage point.
You can also do Google searches (YouTube has a lot of industry specific tutorials) for the certain industry you're interested in.
As covered, there a lot of different aspects to consider when designing a website, regardless of the purpose of the site. With all the tutorials listed above (and an almost endless pool to draw from, if you want more or more specific ones as well), you should be well on the way to developing your design skills.
As you explore your creative side, there are a few more aspects to keep in mind. I've put in a basic tutorial for each of them.
Aesthetics - the overall look of the website and how it flows. Lynda.com's Web Design Aesthetics Tutorial series covers a lot of need-to-know basics.
Usability - Paul Boag's tutorial on website usability tells it like it is
Functionality and User Interface - UI Web Design for Beginners helps you to learn how to not frustrate your audience with a poorly-designed UI
User Experience - Helping you to keep in mind what you want your audience to take away from the entire website, focusing on the overall user experience can help you reach your goal for the design and execution.
As we have covered in this article, web design and web development have a great deal in common. The very purpose of both of them — to reach out to the intended audience and convey the intended message in a way that is clear and easy to understand — proves that design and development can, and should, work well together. Having an awareness of both aspects can be very helpful to the smoothness of a project's completion. Designers do well to have some development and coding training in order to showcase their designs to potential clients, and to see if the real world application of their design is actually able to be executed. On top of that, to be able to take a piece of internet content all the way from the conception to the finished product is an admirable goal.
So if your goal is to see a project through from start to finish — from the initial, hand scribbled beginning of a layout design to the final unveiling of a fully responsively designed website — then these are skills that you should know. It may be a little intimidating to think about switching your brain over to a creative side, especially if you haven't explored it much — but by the same token, it can be incredibly rewarding as well.
Here's hoping that some of the resources listed in this article can fuel your own development in your career bringing web content to the world — from conception to completion.