Utility companies exist to work solely for the civilians and to provide them with the basic necessities of life – water, electricity, gas and much more. Therefore, like any other famous brand, Utility companies also require fascinating visuals which would uplift the brand image of their industry amongst their adversaries. According to statistics of 2018, there are over 3,300 electric utility companies in the United States of America alone, while only 200 of them supply electricity to the majority of the users. So we see, the competition amongst Utility companies is too high, which is why creating unique and vibrant logo designs gives each of them an identity of their own.
There are five major types of utility services: Coal, Electricity, Natural Gas, Water and Sewerage. The logo conception for each, therefore, is different and variable.
Wherever there is mention of water, a blue color is what is going to come to mind at once. And it is quite true; because majority of water utility companies around us employ this mainstream technique. Simplicity in color usage was and will, remain the key to a logo’s ultimate success because with a clarity in design comes easy commitment to memory. For a water utility company, a design that shows for instance, a zoomed-in drop of water in a color that expresses coolness, calm and serenity is a sensible approach.
A technique called Custom Lettering is catching fire rapidly in the present market of designing. In this art, designers create custom typeface after consulting with the choices of the company owners. In order to give your logo a palpable touch of your individual identity, you can purchase the custom lettering technique and select or develop a font of your own choice. This particular method makes sure a logo design is not even slightly similar to oppositions’, because a customized typography is only going to speak your own kind of language.
Power utility encompasses quite a few utilities, yet mainly we consider electricity generation, production and sale under the term of power utilities. Power Utility companies have the advantage to incorporate elements of their own choice, for they are not restricted to a certain utility being represented by a single icon, as was the case in water utility companies. Often designers opt to ignore adding in signature icons/symbols for the said utility and choose to fashion it according to their company’s name. Similarly, the color usage is also selected freely enough – yet in order to remain relevant, power utility companies rather go for orange, dark brown and generally darker shades. Through this, designers believe that it makes it easier for the audiences to relate to the utility under topic.
Another technique known as Gradient Mesh or if we generalize it, 3D into 2D effect is a method which takes the logo to entirely new heights. In this tactic, the designers utilize twisted or bent lines to get an animated or 3D effect of the logo icon. If you think giving your logo a complete 3D effect is not appropriate for power utility companies, try giving it just a slight touch of this art. The logo for Scepter Utility Corp is an example of how the symbol is faintly involving the technique we just discussed.
There are a number of utility companies that work to supply citizens with utilities ranging from telephone services to sewer or recycling facilities. Therefore, there are hundreds of logo concepts that can be utilized to represent each type of utility sector. A prime example of another stunning designing technique is the logo for All American Utilities.
Look at it closely. It involves a number of imagery and graphics while utilizing just two basic colors. First of all, the color usage of blue and red is a clever way of evoking loyalty and trust within target audience because at the end of the day, all of these utility sectors are struggling to provide best utilities to the people of their own country. This calls for public spirit, and designers that employ the technique of connecting with the nationalism in their logo designs often succeed in the market.
The other very intelligent tactic this logo employs is exploiting the Negative Space logo designing to its best potential. Look at the logo again. Manipulating the white color of the flag as such that it weaves in cleverly for your design speak volumes of a designer’s and his employer’s expertise. This logo involves four images; two audibly visible and two hidden behind. The powerful aspect of the logo is that despite involving so many illustrations, the logo does not appear complex or cluttered at all.