There are several roles for a swimming logo to play. A logo represents a swimming club, a public swimming center, or a specific swimming team. If it's the latter, then these logos become a badge of honor and a way for fans to show their allegiance. If you're looking for a swimming logo to represent a team, then, you need to find some truly effective elements to create one. The tips below might help you out:
Your swimming logo needs to have something that's uniquely representative of your team. This would help fans identify you as well as make sure you don't inadvertently copy any other logo.
For instance, the United States Master Swimming organization is decked out in red and blue colors, mostly on a white background. This combination immediately reminds one of the US flag colors, which is good for the patriotic message of this program. You can also choose your representation by having a mascot animal in your logo.
Swimming logos shouldn't be too complicated, as you might need them printed on banners, swimming costumes, and general merchandise. Hence, try to stick with one symbol and focus upon it. Adding too many items to the main representation will only confuse fans and drive up your printing costs.
Adding shades of blue, the silhouette of a swimmer, and a large font for your brand name should be enough for a regular swimming logo. However, a team swimming logo design should have something that speaks to their fans as well. You can hence add an energetic element by making your mascot roar, snarl, or have bright, vivid colors.
A professional logo designer would be best equipped to help you out with your swimming logo. This way, you can be sure of choosing just the right elements.