Fashion Logos

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What are the Important Elements in a Fashion Logo Design

The fashion industry is booming and is expected to continue its growth in the future. This is why many companies within this industry have to make themselves stand out with their services, products, and marketing. Logos are an essential part of that marketing and might make or break a company.

Symbols and Colors

If you're looking for a logo to represent a fashion designer, choose symbols that would represent your work. A designer of modern clothes might prefer abstract shapes, while traditional designers would want something more specific. A bridal gown designer, for instance, might use a wedding veil or a white dress to symbolize the trade. A designer of children's clothes may use bright colors and cartoon animals to attract their target audience.

Fonts and Responsiveness

A logo representing a fashion company should have clear, readable fonts for the name and tagline. This is because the logos would be printed on bags, labels, banners, and in several places online. A straightforward font like Century Gothic would make for easy rescaling as required.

However, keep in mind that fashion is quite a flexible term. If a company wants to portray a certain image, they can use their font to do so. For a designer of vintage clothes, the Cloister Black BT font might be the most relevant option.

Brand Message

Above all, your fashion logo should express the brand message you want to get across. If you're more into the vintage, feminine scene, light colors and floral should be the main elements in your logo. You can also mix up some artistic touches like a tiny rose with an otherwise minimalistic logo to achieve a modern look. For masculine wear, go for black backgrounds and powerful symbols like a lion, shield, or bull.

Conclusion

For the most relevant and effective fashion logo, don't underestimate the services of a professional logo design company. This decision could mean the difference between a unique, effective design and a lackluster one.

 

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