An engineering company or a consultant engineer should have a creative yet simple logo for representation in the market. Engineering services seek to apply science and mathematics in order to resolve technical issues in an economical fashion. They might oversee construction, design machinery, and bring several ideas to life. Since there are several branches of engineering, you need a unique logo to make your company known.
The colors of an engineering logo should be muted, neutral, and limited to one or two shades. This is necessary in order to retain professionalism within the engineering field. At the most, use a deep red, blue, gray, or brown color against a background of white. You may also choose to have one solid color dominate, using white space for your text and logo symbols.
The symbols of an engineering venture should reflect the kind of services they provide. For instance, you can insert a wheel or cog in your logo to symbolize mechanical engineering. A spanner or any other tool would convey the same message.
The fonts for an engineering logo should be clear-cut, straightforward, and easily read even from a distance. While a good logo would convey the immediate message even without text, a proper font is necessary for customers to identify an engineering company. A tagline may come in handy to further verify your engineering specialization. The Charlesworth font is just one example for the kind of logo you need.
Whichever elements you decide to go with, make sure the logo stays in a vector format. This would allow your logo to come up clearly on whatever medium you want it for, be it social media, stationery, or billboards. This is necessary in order to stand out in the engineering industry.
The best engineering logos would require some expertise, so hiring a professional logo designer may be necessary. You should look into the best experts in this field and get a consultation at the very least.