Conducting business in the turbulent markets of today is no joke. You must go the extra mile in order to win and cater to your customer's needs and be visually-striking so that the customer chooses you over competitors. When you operate as a business directory, you must come off as reliable and trustworthy source for people to turn to your directory for information. The foundation of building trust starts off with a logo that is a true reflection of what you do. When you get a logo design for your business directory, here's what you need to keep in mind.
A business directory logo can have both text and elements to give the right feel. The elements most commonly used in business directories logos are a microscope, abstract buildings, keys, a water drop, laurel leaves, abstract alphabets, etc. The idea is to make your business directory logo as striking and meaningful as possible.
The text of the business directory logos can be both italic as well as bold. It depends upon the type of audience the logo is serving to. Most commonly used fonts in business directory logos are Garamond, Didot, Futura, Univers, Rockwell, Helvetica, ITC Lublin Graph, Frutiger, FF Meta, etc. Business directories also exist in print form and therefore, the logo must be designed to match the feel of the print medium as well.
The colors usually used in the majority of the business directory logos depict reliability and assurance such as blue, white, orange, pink, green, white, red, etc. Striking colors are used to make the business recognizable amongst competitors and come off as a reliable entity. Since business directory logos are usually placed on websites, stationery, directory journals, and similar small prints, they must be designed in a way that it suits the medium well and conveys the message properly.
Getting intimidated with all the details? Worry not and leave the task to be handled by professional graphic designers. A logo encapsulates the crux of your business and must be designed in a compelling manner to match the changing needs of the world.