Most of us think that an eye-catching logo is imperative for food outlets, commercial industries or the successful accessory brands because they attend to a larger number of customers and they have a daily involvement in our lives. However, that notion is entirely wrong when it comes to weighing the importance of "logos" for CPA companies as compared to companies processing products. In essence, a distinctive, memorable trademark is the vital element to a company providing public services because their entire business thrives on the integrity of their services.
A professional, licensed company, established to provide accounting and financial services substantially requires a distinguished professional logo design to reflect not only its nature of business, but also to resonate with its customers to a higher level. Certified Public Accountant, also known as CPA in short, is the title of the qualified (and certified) accountant who is legally eligible to provide accounting services to the customers. A CPA can work at a number of places, for instances, in any of the financial or accounting firms that provides financial audits to large-scale companies, amongst other services. In the simplest words, a CPA caters to "assurance services." Either by speaking to friends, family, associates or successful business owners, you will find a CPA firm, its list of services along with benefits on their official website on the internet. Therefore, it is imperative for CPA companies to have not only an attractive website design, but also to finalize on a logo that is professional, different from competitors' and easy to recall for potential and current clients.
A trademark for a CPA firm plays the role of the brand identity - the backbone of your brand image design. Unlike other businesses, a logo for your CPA firm will serve a number of purposes - inviting potential clients to learning more about your services, resonating with your current clients, building a distinguished brand identity, remaining standout in the list of competitors, and evoking an emotion of trust, security and professionalism.
To achieve all these purposes, you require expert knowledge in designing your CPA logo that will go live on the internet and will communicate the competence of your team.
To begin with, you need an understanding of the elements that configures the logo. Primarily, this involves the symbol, the color, the font, the image for the surface concept, whereas the styling, the message, the target audience and the overall look for the characterization of the logo.
The first and foremost thing that should govern your mind when guiding or writing creative brief to guide designers for your CPA logo is to remember that your trademark logo has to be compatible on all surfaces, from screens to business cards and stationery. Your design must be easy, uncomplicated and articulated. CPA certification is the elite wing of the business sector, therefore the image of your business must not sell shorter than what your highly qualified team actually deserves.
The design must portray professionalism to the maximum because competency and expertise is what a CPA is, and it is what your firm's precisely provide. Keeping it formal and elegant is the main idea when choosing a design for your CPA logot. The logo must symbolize value, efficiency, accuracy and quality. In fact, most of the accounting firms do not entertain any image in their trademarks at all because they only wish to emphasize on the initials of the company.Choosing the right font for your CPA graphic art, is most arduous because the fonts have a language of their own. Your firm's initials and a selling line to go by must be in a font that is noticeable and honest.
Mostly, CPA companies use Myriad and Microsoft in typeface because it translates well on all materials. Coming to the color choice, the kind of shade that you wish to incorporate in CPA logo is more or less, a matter of personal choice. While a number of CPA companies utilize the color blue in their logos, since blue famously denotes calmness, security, credibility as well as intelligence and authority, do not feel obliged to go with the trend. The general idea in making your brand outstanding is to try out the unusual while remaining business-oriented. Keep your color choice sophisticated but feel free to experiment with the unusual. An energetic red or royal green are some of the good choices too.
Owning a CPA firm is not something ordinary; you are, in fact, the owner of some of the highly coveted qualified personnel of the business sector. There is no need to say that the competition in staying at the top of the list of CPA firms for business-owners is extremely strenuous. Hence, in order to gear up for the labor, you need your weapons sharp and at-hand. Your company's logo, to brief it up, is the most influential and meaningful armament.