To capture the audience in this competitive market, exceptional branding and marketing is required. Logo lies at the heart of branding and is considered an irreplaceable part. What makes a business logo different from other logos is the placement of the logo. Business logos are affixed on billboards, company office, newspaper, etc. indicating that a great number of people see it on an everyday basis.
The logo must be compelling enough to not only grasp the attention but resonate in people's minds. For example, when you think of the best fast food company, McDonald's 'M' instantly comes to your mind. A simple, minimalist yet memorable logo is the key to designing the best business logo.
Business logos are generally kept simple using only reflective images. For instance, if the business is of a consultancy, two shaking hands with the company name is the best way for a reflective logo to be designed. For a business logo specially, the logo must be made in different sizes to suit different mediums (website, apps, podcasts, etc.) and must be worthy of being incorporated individually in the stationery design.
The key is to design a logo that will grow old with the company while still being top-notch and in trend. The colors usually used in most of the business logos are blue (showing stability), red (showing comfort), white (showing purity and cleanliness), yellow (showing youthfulness and energy), orange (showing change), etc.
The fonts used in business logos are bold and clear such as Garamond, Helvetica, Berlin, Big Caslon, Proxima Nova, etc. The images usually depend upon the type of business, a burger for a burger business, a road roller for a construction business logo, a syringe for a pharmaceutical business logo, etc.
A business logo must be designed in accordance to the latest technology to ensure the logo is responsive on all platforms. Design a creative business logo by following the guidelines or hire a professional.