On-Target is a new and innovative market research company which is involved in intelligence services like brand equity studies, product/concept tests, advertising pre and post tests and international research for pharmaceutical, consumer and political fields. As evident from its business, the company works for high profile industries and helps them in making intelligent decisions. These decisions may be related to marketing and advertising as well as research fields.

This logo belongs to logotype i.e. where the graphics are incorporated in the logo itself. The bold and straight font of the logo is very much symbolic of company’s expertise and authority on matters it deals with. The combination of blue and green is a very apt one. Blue is the corporate color and reinforces the idea of authority and power and gives a very good symmetry to the logo when combined with the green color.