A Logo Design Case Study for In2 Rowing, a Sports Equipment Company from Boulder, Colorado

In2 Rowing

Our company is very proud to have been a part of the In2 Rowing branding strategy. The company specialize in cutting-edge rowing electronics and has by now established an excellent reputation in the rowing world. Their line of high-end electronics are also used in training, appreciated by accomplished coxswains and rowers everywhere. They describe their target market as elite and conservative so in effect, their product must also have a supreme logo design.

A combination of the, sporty, the elegant, and the modern, the final logo design we created for them is a worthy image of their company. The logo design definitely stands out in its simplicity: two waves of color and urban-style fonts. Steel grey and orange gives this logo design a distinct dynamic quality. It has the contemporary style of the modern age with the precise design in its letters. It is a logo design that is associated with quality  and cutting-edge technology.

For our logo experts, it was an honor to meet the standards of a client so exacting and exclusive as this one.