A Logo Design Case Study for American Realty & Finance, a Real Estate Sales and Financing Company in Chula Vista, California

American Realty & Finance

For this real estate sales and financing company in Chula Vista, California, nothing would be more effective and recognizable than to take on the all-American theme for their custom logo design. American Realty & Finance prides themselves as an approachable and dedicated company thats why they expressed thoughts about incorporating these qualities in their custom logo. For our part, we presented them with different designs that effectively conveyed this message and one of them quickly stood out from the rest.

This logo design depended on its color choice and simple clean lines to represent the patriotic persona. The words “American Realty” is the prime focus, rendered in solid blue. To flow into the design, the streak of blue and red lines started in the letter “A”, ending above with a red star. Below are the rest of the words, smaller in font size but recognizable in its bold red color. Against a white background, this custom logo has all the colors for an American theme, using it to relay the image of the American dream.

Looking closely, the logo design is very elegant, noticeably made by great skill considering that the theme may be common to other logos. For this one, it imparts a unique and classy image that still retains that look of success.