A Logo Design Case Study for 21st Century Advantage, a Mortgage Brokerage from Abington, Virginia

21st Century Advantage

Straightforward and clear. This is the message and image of 21st Century Advantage and the custom logo we have designed for them. This mortgage brokerage from Abington, Virginia is in the business of helping people find lenders for mortgage financing purposes. In effect, this client of ours wanted a friendly and clear logo design that would reflect their integrity and professionalism.

The choice of palette for the custom logo is composed of the two shades of blue, a good pick of our logo designers because of its eye-pleasing effect. The name of our client, “21st Century Advantage”, is the focus of the whole business logo. This is further enhanced by the simple double peak lines on top of it, a reminder of the company's unwavering goal of excellence for their customers. With a deep, sweeping emphasis of the color line below the name, the custom logo describes a sense of trustworthiness that its reputation carries.

The logo design of the name is also accompanied by the company's mission, “Turning Equity Into Cash”. This is a great  decision because this is an upfront and instant branding recognition for the logo's viewers, stating the company's intentions and beliefs. The final result is a cutting-edge yet clearly professional business logo that the client was really happy with.