The Frederick Company

The Frederick Company of Chula Vista, California offers financial services to different  clients in their area. They sought our services for a highly impressive logo design that will extend their image of success and stability to other potential clients. Since a finance company is a very respected establishment, this client of ours wanted a slightly traditional approach in the logo that would represent reliability and power. they also wanted a more contemporary look that would express new perspectives and strategies in business.

Blending these two elements, our logo designers created a very bold and eye-catching design. The logo icon is expressed as a set of square plates rising above the surface, giving a three-dimensional effect. The color scheme is bold red and black, a choice that  effectively represents new energy and wisdom together. In an all capital letters, the company is rendered in a very traditional font style, the monotony dissipated by the word “Frederick” in a larger deep red letters.

Our client was impressed and satisfied with our efforts into balancing two different ideas in one logo design. The final result is definitely pleasant, seamless in its portrayal of progress.