Ingenion

Ingenion has created a unique game controller for Sony Playstation, Microsoft Xbox, PC and Mac. This client of ours also creates gaming software for the controller. In their logo, they want to present a fun image that should also veer away from the childish. It must speak of cutting-edge technology and action, the company's ingenuity shining through.

The final logo our design team made is definitely progressive and futuristic. Blue and orange were used to color the custom designed letters, showing a high technology yet friendly character. The letter “E” and “O” deviated form the usual letters and instead became the focus of the design. Below, the company tag line is incorporated, some of its letters also merging in with the design above.

Indeed, the logo makes a great impact even among game enthusiasts who are accustomed to good graphics. The logo received praises and approval from our discerning client.