A Logo Design Case Study for Phoenix Golf Course in Dawsonville, Georgia
Phoenix Golf Course
A semi-private golf club, Phoenix Golf Course is expected to be a great attraction in the area of Dawsonville, Georgia. This establishment came to us and asked us to create an easily recognizable logo that would could also be converted into an apparel design, since the logo would be the symbol of the club and its prestige. Also, the logo must correspond to the name, so the figure of the mythical fire bird should also be present.
Our logo design team accomplished putting equal attention to the company name and to its image by combining them. the name “ Phoenix” is displayed in large letters and the image of a phoenix is centered in the letter “O”. The phoenix owns the only set of bold colors in the logo, orange red flames make up the body of the icon. Quite subtly, the letter "O” is actually a golf on a tee, another visual representation of the establishment.
Overall, this logo is elegant and classy while also possessing that kind of character and image perfect for branding. It speaks of power, vitality and the elitism in the club.