A Logo Design Case Study for The Great American Coffee Company of Bourbonnais, Illinois

The Great American Coffee

The Great American Coffee Company modestly presents themselves a small coffee shop dedicated into brewing the perfect cup of coffee for their customers. They pride themselves with their extensive line of espresso based drinks and flavored coffee. They put great focus on the quality of their product. Now they aim to differentiate themselves from their competitors with a business logo that would define their image of excellence and specialty.

Red, blue and white are the best colors to use in this business logo because they repeat the American-theme branding style to the viewer. It gives a friendly and familiar character to the business logo; it is a great quality that reaches out to the customer. A shield outline dominates the background to give a solid look to the business logo. The design approach is a classic “diner” look that also holds a perceptibly professional description. Its a design that immediately endears itself to the their coffee-drinking customers.

Our logo designers were pleased in their creation of this business logo that combined charm and quality in a name. For The Great American Coffee Company, this logo design will be a great asset for a long, long time.