A Logo Design Case Study for The Xennex Group from Bloomington, Minnesota

The Xennex Group of Bloomington

Clients of The Xennex Group of Bloomington, Minnesota have come to rely on the company's expertise in management, finance, and information technology consultation.To bolster this image, this Bloomington, Minnesota company sought the help of our logo designers to create an excellent corporate logo. They wanted a corporate logo with a lot of character and edge.

Our logo experts' focus on this corporate logo is to create a professional-looking design.  As the work progressed, they deviated from the usual stiff approach and decided giving the corporate logo a bold, edgy character. The result is this corporate logo that features a circle icon. The design of the circle is a striking combination of black and red. The white sweep pattern is used to express the “X”, a clever and eye-catching design. The client name in the logo is also rendered in a different font style. Our logo experts extended the lines to emphasize “X” for a more effective branding and name recall. In general, this corporate logo is an out-of-the-box design that still retained that reserved, cutting-edge, and professional look.

Our logo experts and client both agreed with this new perspective formed in the corporate logo. It is the image of progress and success that the company wanted to relate to everyone.