A Logo Design Case Study for Zazzy'z, a Coffeehouse Bookstore in Abingdon, Virginia |
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Zazzy'zZazzy'z is a coffee stop with a quaint eclectic feel that makes its clients want to stay- a characteristic that is key in designing its custom logo. Our logo design team brainstormed on this nature of the cafe-roastery-bookstore. They created a final business logo that this client of ours is only too happy to commission.
Zazzy'z in Abingdon, Virginia is a great chill-out space that sells books, plays jazz music and pours coffee. Coffee is the center of the business. Both the client and the designer team have impressively agreed in a coffee cup as the symbol and centerpiece of its business logo. The business name is important for customer recall, so the name is designed in full emphasis in the logo with two “Zs” dominating attention. The “Z” fashioned into a steaming cup is a friendly sign and reminder of the coffee shop.
Strewn with paintings and custom-designed art tabletops, Zazzy'z definitely needed a custom logo that is a little art in itself. The final logo design is very inviting in its warm brown color tones, a perfect complement to the calming interiors of the cafe bookstore. While still being friendly, the custom logo also has a modern approach that speaks of a refined taste and choice in relaxation
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