A Logo Design Case Study of Zumanation, an E-Business based in Bellevue, Nebraska

Zumanation

Prospective, current and transfer college students will certainly find Zumanation's e-business a useful way of scoping out their goal colleges. A mix between a blog and a facebook, this online service will showcase college life to the world. For this purpose, they want a custom logo that would appeal to their target audience, a logo that is dynamic, eye-catching and energetic.

The finished custom logo our logo designers made for our client would definitely catch the eye of its target audience. With a Zorro-style stroke, the letter “Z” is fashioned into a vivid icon set against a circle colored into two different parts. The choice of color is bold and exciting, it leaves the viewer a sense of new beginnings and adventure. The name “Zumanation” is fitted into an all-caps style that is easily read and recognized. Working effectively with the design is the tagline in smaller letters: “your stories, your views, college life”.

This is absolutely a great and vibrant design that is sure to work effectively with the upfront and interesting line of the company.