A Logo Design Case Study for The Zurich Consulting Group Ltd., an Investment Company in Beverly Hills, California

The Zurich Consulting Group Ltd.

The Zurich Consulting Group Ltd. is an investment banking company from Beverly Hills, California. Due to their insistence, they wanted a sophisticated corporate logo. The end result is a straightforward and classy design that is truly memorable to every viewer.

In the corporate logo, the name “Zurich” is mad out in large letters. Through this approach, the name of the company is imprinted instantly in memory. The missing dot in the “i” is not a distracting point in the design but results in putting more attention to the simple green arch designs on top of the name. Blue and green are excellent choices in this corporate logo because it enabled a sense of success, professionalism and integrity.