A Logo Design Case Study for Stacy Anne Charters, a Sailing Charter in Sayreville, New Jersey

Stacy Anne Charters

Stacy Anne Charters is a fishing and sailing boat charter docked in Sayreville, New Jersey. With a 34-foot Luhrs convertible boat, the company's business is safe pleasure and relaxation at sea. Its a great opportunity for yacht fishing or just adventurous sailing.

The client originally wanted to use yellow for the letterings of the logo. Aside from that concept, we also made another option for a concept using dark tones. This would be more effective in getting attention and recognition during the daylight, presumably  when business and cruising are brisk.

The font Black Chancery and the image of a fish, something like a shark, a swordfish or a tuna were also specific wishes of the client. The image of a fish expertly designed by our logo artists is wholly original and works crisply and cleanly against a white or even a light color background. The fish image in blue is refreshing and tends to hold the interest of any looker for a bit longer. The final logo is classic, compact, light-hearted and a pleasurable attention-grabber. The final logo design of choice was far better than what the client intended to look like from the start.