A Business Logo Design Case of Sourcing Interests Group of Bell Canyon, California

Sourcing Interests Group

This association of large companies required a strategic and professional logo that speaks of a conservative outlook immediately. The company supplies high-quality research, conferences, and relationship building in their business circle.

In this case, the name is enough. Building on this platform, our company logo designers have opted to fashion a simple logo, to be direct and serious. The name of the client, “Sourcing Interests Group” is rendered in solid blue except for its starting letters, which are in red. The red letters highlighted the abbreviation and are emphasized by the sweeping arc at the top. This logo works well in projecting a corporate image.

In closer study, it describes an elite spirit in its conservative approach. For our logo designers and client, the corporate logo did not need any embellishments because the name and reputation carried the logo through.