A Logo Design Case Study for Saylor Insurance & Financial Services, an Insurance Company in Concord, California |
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Saylor Insurance & Financial ServicesSaylor Insurance & Financial Services wanted a very conservative and professional-looking corporate logo as their visual representation to the world. They are an insurance and investments company in Concord, California that needs a custom-made logo that will grace their website, printed materials, and establishment. In the conception of their logo design, our team focused on bringing a friendly yet entirely serious character to the picture.
Our logo team accomplished this by using blue and green as the main working colors of the design. Both of these colors were chosen for their unique ability to give a refreshing yet corporate quality to the logo. As a stylized letter icon, two slanted crescents of blue and green are combined to represent the letter “S”, a very symmetrical image that is pleasant to the eyes. The name “Saylor” was made as the prime word focus of the logo, rendered in large blue letters.
As a whole, this logo design is definitely businesslike, subtly implying a businesslike and energetic attitude that would be remembered by people.
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