A Corporate Logo Design Study of S-J Management, a Property Management Company from Bellevue, Washington

S-J Management

S-J raises funds from private investors, and purchase apartment properties of which they lease or sell and return profits. With so much trust from its individual investors as affirmation, the company wants a logo that would embody reliability and professionalism.

The logo expert team has managed to balance artistic ideas and corporate spirit into this custom logo. A blue sweeping crescent dominates the lefts side, while a swirling pattern of crescents in gray attracts attention to the name in the middle. The simple slant formation of “S-J” will definitely be a classic in the future, as it can concisely signify the company brand. The choice of royal blue presents a serious corporate image. The red is a great contrast that attracts more attention to the text. The design is straightforward and effective in its pursuit of success and image of business.