A Logo Design Case Study for R. Scott Wills, Inc., Forensic Consultants from Cockeysville, Maryland

R. Scott Wills, Inc.

Since their start from over a decade ago, R, Scott Wills Inc. has been a tremendous help in reconstructing motor vehicles collisions in the Maryland area. Today, their client rosters includes insurance agencies, legal groups and engineering firms. To reach a broader market range, they sought our services to create a winning logo that has that memorable and recognizable quality.

To be memorable, a great logo design must first catch the attention of viewers. Using a bright yellow and black color scheme for their logo is an excellent approach because the combination effectively grabs attention. Fashioned as a road sign, the company logo uses thick, black letters to add the company name, giving a powerful and reassuring stance in the design. Even when the logo is converted into its black and white counterpart, the design is commanding, yet still holds an approachable quality.

This distinct logo design was carefully planned to look its best in any format and medium, whether it be on a website or printed material. Our client was very impressed with the high-quality and character of this logo design.