A Logo Design Case Study for Ontrac Data Incorporated, an Asset Recovery Services Company in Chatsworth, California

Ontrac Data Incorporated

Incorporated's IT asset disposition and recovery services are highly depended upon by countless individuals and companies all over the country. For creating business logos and corporate logo designs, they come to us to perfectly capture the nature and character of the company. They commissioned this particular design for IT West, and our team of logo designers did not fail to answer to their requests.

The most noticeable feature of this corporate logo is the icon that divides the company name in the middle.  The golden spiral with a blue crest on top is designed to catch the attention of viewers instantly, relaying the attention towards the two words that flank its sides. On the other hand, the company name is rendered in a businesslike and traditional font style, very elegant in conveying the company's prestige and integrity. The logo is very clean-cut, obviously formed as a very high-quality design.

In an overall perspective, the combination of the classic font style and the vivid sleek logo proves to be an effective approach in representing the company's up-to-date and cutting-edge way of business and service. It is a well-planned business logo design, from  its color choice and form of lines.