A Logo Design Case Study for My Virtual Conference, an Online Conference and Events Company in Morris Plains, New Jersey

My Virtual Conference

My Virtual Conference, a company based in Morris Plains, New Jersey, is a new way of doing business. The company enables typical trade show events to be conducted online in real time. From exhibit halls, keynote speakers, workshops to networking events, My Virtual Conference brings a seamless marriage of them with audio bridges, powerpoint presentations and chat; all the benefits of having a trade show conference without leaving the office. The company is now widely considered essential in the world of contact center managemant.

Bringing conferences right on top of the each professional's desk is a simple yet direct   description of the company. Progressive and high-tech, the company needs a logo that is speaks of its user-friendly nature. the client wants to say “simple interactivity”.

For this, the client has chosen a bright and clean design that readily conveys connection from different parts of the globe. The subtle use of color gives off a sense of serious cutting-edge technology. A red orange striped sphere reveals an orange core giving the logo a friendly take. The client's name is rendered simply but with a touch of vibrance by tweaking the form of the letter “V”. The logo ideally blends the idea of the inexpensive and the uncomplicated.