A Logo Design Case Study for Multi-Force, a Commercial Maintenance Company from Benton, Tennessee

Multi-Force

Multi-Force from Benton, Tennessee deals mainly with commercial maintenance for their clients. A trendy, bold and serious approach was what they wanted in their logo. The logo design team planned a careful and swift work for this project. In the end, the client was thoroughly impressed with their logo design.

Looking closely, the logo is made out in two shades of blue. The darker shade is used in the client name itself, strengthening the focus and emphasis it needs for name recall. The slightly lighter shade is used in the logo icon. The icon features a human figure design reaching upwards. This symbolizes the virtues of zeal and tenacity that the company adheres to. The whole logo is professional, witty, and  a pleasure to look at. Our client has expressed their eagerness to use this logo as the leading image of their work.