A Logo Design Case Study for Morse Brothers Heating and Cooling, Residential Heating Contractors from Battle Creek, Michigan

Morse Brothers Heating and Cooling

Morse Brothers Heating and Cooling from Battle Creek, Michigan is a commercial heating and air conditioning instructor. One of the company's most important and effective form of advertising is through their vans, which are silver in color. The company wants a business logo that would work well in contrast to this color, a logo that would be recognizable and look great on the vehicle.

In response, our logo experts created a logo that is effective and eye-catching. Against the silver background or not, the name and letters in the business logo is clearly defined and sharp. Our logo designers designed this carefully in consideration of a vehicle that moves fast; the customer should still recognize the name and letters even if it is moving. The effect is urban and trendy, and projects a work that us efficient and customer-friendly. The logo stands out especially on the company's silver vans. Our client wanted to stand out from their competitors with this project and they were extremely satisfied with the results we have given them.