A Logo Design Case Study for IFund LLC, Mortgage Broker in Clarkston, Michigan
IFund LLC
This company definitely has a merit in the memorable quality of its name alone, IFund LLC. A mortgage broker in Clarkston, Michigan, they do exactly what they mean: investing in real estate and creating wealth through management of liabilities. Our team of logo designers decided that their company logo should veer away from complicated designs, so as to not obscure the full meaning of the name. What our team did, was to create a complement for it through colors and well-chosen lines.
Since the company name is short, the custom logo design has the advantage of having large letters, effectively helping more in name recall and recognition. Our logo design team fashioned these letters in green and blue, a refreshing combination that expresses progress and business. A roof image is added to the top to instantly relay the business nature of the company.
In a closer look, this logo design focuses on the name recall ability of the company name. All of the elements in the design work well to take advantage of this and in the end, a distinct and winning logo is born.