A Logo Design Case Study of Hotspot Hound, an Online Mapping Service from Beaverton, Oregon
Hotspot Hound
Hotspot Hound is an online mapping service that helps its customers find wifi hotspots within an area. In their logo design, the company wanted a fun yet professional spirit that describes their efficiency and willingness to help in their service. It should be friendly and inspires comfort while also fostering trust and reliability.
To illustrate the fun and energetic nature that the company wanted, our logo designers created a logo that would play on the hound theme. However, the client also specified that this idea should not be overplayed. So our logo experts thought that just a silhouette or shadow of a hound should be enough and more emphasis should be put on the name. This logo is a fun and attractive design that is balanced with the sense of stability and trustworthiness. In this perspective, our client was duly impressed with our output and insight.