Homes, Loans & More

Homes, Loans & More of Chico, California, is one of the busy state's excellent real estate brokers. To gain a considerable edge from numerous real estate businesses in the area, Homes, Loans & More sought our help in creating a great custom logo that will redefine their company as a serious and professional establishment. In the planning stage, our client expressed wishes for a logo design that would represent progress and stability.

The result of our logo team's brainstorming and thoughtful listening to our client's inputs is this very calm-looking custom logo design. Done in royal blue and blue-gray, this logo is designed for more emphasis on the company name. Since the whole name is long, our designers formed the logo in a word-stacking arrangement, rendering the first two letters in a bolder capital letters. This difference effectively shifts the attention of the viewer to the company name. A rectangle shape for the custom logo was also used to present a more compact form, taking full advantage of the minute attention most viewers have. A house rooftop and chimney design completes the custom logo, instantly referring to the nature of the company.

In its presentation and color choice, this logo design is a well-planned project that effectively delivers the image of respect, integrity and professionalism of our client company.