A Logo Design Case Study for FieldHome, a Rehabilitation and Nursing Center in Cortlandt Manor, New York

FieldHome

With over a hundred years of caring and skilled nursing, FIELDHOME (although a nonprofit organization) has earned the rights to the word “classic”. The rehab and nursing center in Cortlandt Manor, New York is a 141-acre country respite campus. The facility prides itself in its tradition of providing a full-continuum care for its residents including Hospice services, Alzheimer's Support, Short Term Rehab, and Childcare. FIELDHOME has a vision – to “provide a broadening continuum of care either directly, or in concert with others, reflective of community needs.”

In making the logo for our client, it was important to keep the  meaning and vision in order as well as putting an inviting touch in the final output. Clean lines gave a sense of safety and stability. The client has agreed to put more emphasis on the the name “FIELDHOME”. This is an excellent decision since they have already built a steady and trustworthy reputation over the years.

The new custom logo has inherited its red and green colors from its predecessor, still embodying the sincere and lush gardens whose gates are still open to those who need care. The figures in focus of the orbit instantly relays dedication with arms in open welcome. The client's name, vision and year of establishment have all been rendered in classical letterings to give a high-quality but altogether comfortable impression. The final custom logo is elegance and enthusiasm; our logo design experts have kept in mind that FieldHome has a vision that celebrates the zest of life.