A Logo Design Case Study for Eby & Associates LLC, an Insurance Company  from Bay City, Michigan

Eby & Associates LLC

Eby & Associates LLC is an insurance company based in Bay City, Michigan. Most of the company's clients are senior citizens but the company wanted a professional corporate logo that would appeal to everyone in all ages.

The corporate logo they chose is a letter design approach. Using the letters “E”, “B”, and “Y”, the main feature of the logo is the letter icon that is sure to take the viewer a second or two to distinguish.  This is a great factor as it holds the attention of the viewer longer and thus make the name more memorable. Rendered in blue, the name of the company is given emphasis for more impact while their tagline in red underlined the whole logo and completed the stable and solid effect. The logo speaks of trust and professional but customer-friendly service that is sure to attract viewers and customers of all ages.