A Logo Design Case Study for East Bay Thunder, a Motorcycle Retail Company in Concord, California

East Bay Thunder

Capturing the unique market for motorcycles would definitely need an equally distinct custom logo design with an adventurous quality. East Bay Thunder deals with motorcycle retails of parts, accessories and even clothing. For their commissioned company logo, our designers delved into the rugged and rough-looking personality that most often represents this hobby.

At first impression, the logo our team created bears a “custom design” look often seen on motorcycles and cars. The central image is of a devilish skull, shooting flames on its sides. Our logo team achieved this look by extensively studying the styles often found on custom paint jobs. This is also the image that the company is trying to project, a powerful and tough personality that is ready to conquer the roads. The same custom made devil-style letters presents the custom name, imposing in blue and highlighted in red.

Overall, this custom logo is a design that is hard to miss. The design was planned to capture a well-known stereotype, gaining followers and patrons for the company. This logo's colorful and forceful appeal will be a great banner for great business.