A Logo Design Case Study of Priority One, a Mortgage Banking Firm in San Ramon, California 94583, Contra Costa County

Priority One

Priority One is a mortgage banking company tucked away in San Ramon, California 94583, Contra Costa County. The company flourishes its customers with an array of wholesale lender home loans.

We offered the above client with a total of three exclusive-style logo designs. The first one was a mix of orange and black colors. An arrow served as the dial of a clock in the letter 'O'. The second logo was a fairly clean and simple-based one. The fonts were placed against a white background. Usage was made of the concept known as 'white-spacing'. This added clarity to the overall design. Elliptical circles of varying diameters were placed on top of each other. This gave the design its high-tech characteristics. The third and last design was a mixture of varying fonty styles and captivating colors. A red tinged arrow was placed at an obtuse angle against the letter 'P'. This feature gave instant depth and trendiness to the design.