A Logo Design Case Study for Discovery Clinical Research, a Clinical Research Firm in Encinitas, California 92024, San Diego County

Discovery Clinical Research

Discovery Clinical Research is seated in Encinitas, California 92024, San Diego County. The clinical setup is run by a highly certified gastroenterolist. The doctor is also a professional pilot.

Our medical client wanted his clinical logo design to have an overall medical appeal attached to it. However, there was a twist in the specifications he handed over to our designing department. He wanted the name 'Discovery' to be incorporated into the design.

A number of creative logo designing concepts were offered to the client. Each one had a different emphasis on choice of color, font style and graphic. Logo 7 was close to the required specifications of our client. The design had the graphic of the well-known dove and a pair of snakes coiling themselves around a staff. The graphic instantly got our client recognized as a medical health professional. The design was explored further before getting finalized.