A Logo Design Case Study for Discovery Clinical Research, a Clinical Research Firm in Encinitas, California 92024, San Diego County |
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Discovery Clinical ResearchDiscovery Clinical Research is seated in Encinitas, California 92024, San Diego County. The clinical setup is run by a highly certified gastroenterolist. The doctor is also a professional pilot.
Our medical client wanted his clinical logo design to have an overall medical appeal attached to it. However, there was a twist in the specifications he handed over to our designing department. He wanted the name 'Discovery' to be incorporated into the design.
A number of creative logo designing concepts were offered to the client. Each one had a different emphasis on choice of color, font style and graphic. Logo 7 was close to the required specifications of our client. The design had the graphic of the well-known dove and a pair of snakes coiling themselves around a staff. The graphic instantly got our client recognized as a medical health professional. The design was explored further before getting finalized.
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