A Logo Design Case Study of Letters From Memphis, a Rock & Roll/Blues band. in Calabasas, California 91302, Los Angeles County

Letters From Memphis

Situated in Calabasas, California 91302, Los Angeles County, the musical company otherwise known as the Letters From Memphis Company, features a Rock and Roll/Blues Band group. The group is dedicated to playing old fashioned blues from the past. This company inquired of whether we could design a logo which would be both professional and traditional simultaneously.

Our logo designers designed an abstract logo, so as to give a visual representation of what the company stood for. Further, the reason for us incorporating the guitar into the logo design was for the purpose of propagating the idea that the company had a rather close association with music. The inclusion of the traditionally dressed individual wearing ray bans, and viewing his television set, was to give its viewers, the impression that the company had a history which was richly embedded into blue's music.