A Logo Design Case Study of The Cross Road Ranch, a Christian Youth Summer Camp in Houston, Texas 77043, Harris County

Cross Road Ranch

Cross Road Ranch has its head office mapped out in Houston, Texas 77043, Harris County. The company organizes summer youth camps. Considered as the most experienced of fishing outfitters, this very client provides its customers with an angling adventure of a lifetime.

The client wanted us to design a logo with the symbol of a cross integrated within it. The logos our designer created for them were more than what they asked for. Both the logos were of a somber shade of the color brown. To add contrast to the design, we included a yellow colored cross to the center of the logo designs. The map in the background was to give viewers the intentional impression that the cross was actually branded onto it, just like cattle were branded at the ranch. The company name of our client spread across the circumference of the circles in both the logo designs. The clarity of the fonts was brought out through the application of a feature known as 'white spacing'. The brown color of the fonts blended superbly with the white background.