A Logo Design Case Study of BikeHouston, a Non-Profit Organization in Houston, Texas 77006, Harris County

BikeHouston

Our client BikeHouston is based in Houston, Texas 77006, Harris County. It is a non profit organization that promotes safe bicycling in the metropolitan area of Houston.

The client stressed on having a logo which communicated the seriousness of secure bicycling. Our designing team set to work trying to create a logo which communicated these messages clearly. Our designer created a colorful logo design which had the graphic of the Houston city skyline integrated into it. The skyscrapers were of a deep blue coloration. The graphics of two individuals bicycling along a narrow pathway was depicted in the design. The path way was drawn in a free-style manner to give the logo a fun-based look. A scenic view of lush green scenery was displayed in the background. The individuals were outlined in a bright red tint. This was done in an attempt to contrast them from the greenery. The client was taken away with the finalized design we had to offer.