A Logo Design Case Study of Chellino Crane, Inc., Crane and Heavy Equipment Retailers in Joliet, Illinois 60433, Will County

Chellino Crane Inc.

Chellino Crane, Inc. provides its customers with some of the secure and most reliable crane equipment right from its base in Joliet, Illinois 60433, Will County.

In a drive to portray an inviting image in the eyes of viewers, the client selected us to give visual recognition to the services they provided. Our designer used the descriptive graphic of a crane in the client's design. The image spelt out the equipment rental services our client offered to current and prospective customers. Two designs both featuring the very same graphic were finalized. The second design was graphically the same but displayed differently in a variation of gray and black colors.