A Logo Design Case Study of Clearwater Homes, a Residential Home Building Company in Chesterfield, Michigan 48047, Macomb County

Clearwater Homes

The Clearwater Homes Company which is located in Chesterfield, Michigan 48047, Macomb County is involved in the building of both residential and commercial buildings within the Clearwater area.

The client wanted a logo design which would bear an overall simplistic and strictly professional look. Our designer created a logo design which was totally free from the use of extreme computer graphics and excessive application of typefaces. Our client's company name was displayed in clear blue. This was to give viewers an idea that the newly developed residential and commercial homes were located in the vicinity of beaches. The geometrical squared shape housing the letter 'H', gave the logo design the required stimulating and eye-catching features it deserved. The word 'HOMES' was positioned against a highly intense orange background. This was for the purpose of making the logo design instantly recognizable when placed on full-color brochures, embroidery and business cards.