A Logo Design Case Study of Focal Point Venture Group, a Venture Group in Lafayette, Indiana 47909, Tippecanoe County

Focal Point Venture Group

The head office of The Focal Point Venture Group is located back in Lafayette, Indiana 47909, Tippecanoe County. The business enterprise places a key focus on the development of land and individually-owned properties.

The client wanted to explore new color schemes. A few designing concepts were mapped out for our client to review and send us their feedback. Logo 2 was chosen as the ideal logo representation to match their corporate identity. The design had the image of a series of concentric circles growing in size from the center. The graphic was accented with maroon-tinged fonts on the other side of the design. A smaller font size was used for the 'Venture Group'. The variation in font sizes and colors gave the design extreme clarity and the benefit of blending with brochures and other marketing materials.