A Logo Design Case Study of Univertical, a Copper Anodes and Chemical Manufacturer in Angola, Indiana 46703, Steuben County

Univertical

The head office of our distinguished client Univertical is situated in Angola, Indiana 46703, Steuben County. The copper anode and chemical manfacturers sell out their finished anode products to metal finishing businesses. The copper from their anodes is used effectively in the plating of towel bars, hinges and chrome bumpers.

Univertical wanted a design that would effectively serve as a promotional marketing element on vehicles, stationery, fax and letterheads. Different color schemes were explored in an attempt to come out with the perfect color combination. The finalized logo had the initials of our client interlinking with each other. The letter 'C was given a circular cross-sectional area. This made the letter resemble the distinctive shape of a U-tube. The initials were placed along the path of an ellipse. The images of tiny atoms were placed at random positions along the elliptic circle.