A Logo Design Case Study of Jones, Hamilton & Lay, P.L.C., a Law Firm in Dyersburg, Tennessee, 38024, Dyer County

Jones, Hamilton & Lay, P.L.C.

The head office of Hamilton & Lay, P.L.C. is located back in Dyersburg, Tennessee 38024, Dyer County. The practice helps its clients in matters relating to family law, estates, wills and issues taking place as a consequence of personal injuries.

The client contacted us as they wanted their company logo to instill a clear image in the minds of their customers. Our designer had to think far beyond his artistic imagination in an attempt to come up with a suitable logo design. To depict the high corporate status of our client, he intentionally presented our client's company name in legible, formal -style fonts. The initials 'P','L' and 'C' were written in abbreviated form. This gave an overall corporate look to the company logo design. A line raced across from the extreme left end to the starting point of the abbreviated initials. The faint yellow texture gradually achieved a dark sun-tanned coloration from left to right. The logo was finally approved by our client after a few minor changes.