A Logo Design Case Study of PriceFirst Insurance Services, an Insurance Company in Anna Maria, Florida 34217, Manatee County

PriceFirst Insurance Company

The PriceFirst Insurance Company has its head office located in Anna Maria, Florida 34217, Manatee County. The Company plays a major role in the provision of insurance services for automobiles, properties and fire-related incidents.

The above listed client fancied a design which was less high-tech and appealed to both the younger and older generation. It was learnt that the design would be meant for future use on business cards. It was thus stressed upon the inclusion of small-case letterings into the design. The finalized design had the graphic of a metalized plate. The client's company name was displayed in a range of font styles. The plate was screwed in place using four screws. A light gray gradient adorned the entire area of the plate. The color along with the screws managed in giving the design a weathered and aggressive-type look.