A Logo Design Case Study of Flow-Line, Inc., a Site Development Business in Lake Placid, Florida 33862, Highlands County

Flow - Line Inc

Flow - Line, Inc. sits in Lake Placid, Florida 33862, Highlands County. The site development company features a network of effective and cost-efficient services in water-line and sewer system installations.

The client wanted a logo which would blend well with business cards and other promotional paper materials. A series of initial logo concepts were handed over to the client. After reviewing the client's feedback, our designer was able to chalk out a swoosh-style logo. A sophisticated and reliable image was emancipated through a series of swoosh graphics intercepting each other. In an attempt to add extreme clarity to the company name of our client, our designer made effective use of the technique of 'white spacing'. The technique created a generous amount of spacing in between each letter. This further enhanced the clarity of the design.