A Logo Design Case Study of ICE Portal, a B2B Content and Rich Media Service Provider for the Travel Industry in Hollywood, Florida 33020, Broward County

ICE Portal

The prestigious ICE Portal Company is housed in Hollywood, Florida 33020, Broward County. The service provider aids the travel industry in the effective distribution of live media videos featuring some of the most exciting virtual travel tours.

The client wanted nothing other than a simple, clean and straight forward logo design to depict their company image. A series of revisions were called upon in the initial stages of design. The finalized logo design was purely a text-based logo design. The fonts chosen for the design were Arial Black. In an attempt to add contrast to the design, our designer thoughtfully applied a thicker texture to the word 'ICE'. The bold styles blended superbly with the lean-looking fonts of the words 'PORTAL'. The logo though simple in design was perfect for the corporate image of our client.