A Logo Design Case Study of S.K. Associates, an Actuarial Executive Recruiting in Atlanta, Georgia 30342, Fulton County

S.K. Associates

The head office of S.K. Associates lays back in Atlanta, Georgia 30342, Fulton County. The company provides executive recruitment of individuals for entry into the actuarial (accounting type) profession. Among some of its varied clients include mainstream consulting firms, insurance companies and insurance companies.

The above client wanted a GIF image for their respective logo design. Our designer accordingly created a typographical image which virtually spelt out the extreme corporate nature of our client's services. Mixes of two distinctive typefaces were made use of. In an attempt to depict the pure professionalism of our client's recruitment services, our designer used a light blue color to mark the inner color textures of the fonts. Minimal use was made of the color green. The limited use of the color added an appreciable amount of contrast to the overall design.